Interest surveys are a powerful tool for nonprofit social service providers in predicting the success of potential resident programs. But what do you do in that rare case when you provide a highly sought after program with a great instructor and attendance doesn’t measure up? Here are 5 low cost tips to help instructors get butts in the seats!
1. Dorm storm
The term “dorm storming” is a throwback to the college days when residence hall advisors would systematically knock on advisees’ doors to share information, announcements and reminders. While affordable apartment units are a far cry from student dormitories, the importance of introductions and (continued) face time – and we mean that in the pre-iPhone sense of the phrase — is paramount to sustainable program attendance. Spend 10–15 minutes prior to your next class to knock on a few resident doors and say hello. See for yourself how impactful this can be.
2. Post and host
Highly recommended for senior programs in particular, this idea came from one of our very own, Arbor Gardens volunteer April Joy. Mail out handwritten postcards to your regular attendees to remind them of your upcoming class or class series. Include the date(s) and time(s) along with some well wishing. Residents will be tickled to receive fun, personalized mail and more likely to remember your class schedule given this added gentle re- minder.
3. Give the lawn some company
Food isn’t the only thing that gets stale! So can your program promotion. While fresh new full color designs are a surefire way to attract more attention to your flyers, they are not always the most affordable. If your community has a high-traffic grassy area, a mobile lawn sign is a great way to combat tired promotion without breaking the bank. It goes up on days that you teach and stays in storage for those that you don’t. Skeptics delight! Vistaprint sells 18” x 12” lawn signs starting at just $12 and 27” x 18” lawn signs at $20.
4. Bring Batman to the party
What do the phrases “murder mystery birthday party,” “Batman birthday party” and “laser tag birthday party” all have in common? They all sound far more enticing than plain ole “birthday party.” Try applying this principle to your program to entice more participation. If you teach art, perhaps one month can focus on recycled art and the next on edible art. If you teach computer literacy, perhaps you can teach a “Photo Frenzy February” where all your lessons revolve around ways to take, share or edit photos. Brainstorm subjects that interest participants, then shape and promote your programming around them.
5. Hit the hiatus
Like many nonprofits, we are proud to be able to provide our services at no cost to residents. But like many of the free things in life, it’s often harder for people to value them in the same way that they might a paid service. Who can blame them? When changes in schedule, theme and promotion fail to improve attendance at your resident program, try taking a couple weeks o”. Give participants a chance to miss you and give yourself an opportunity to recharge and re-energize. After all, “absence makes the heart grow fonder.”
What tips do you recommend for improving resident services attendance?